With over 40 years of experience, Ron Thomson has an extensive portfolio with two primary areas of expertise– interpretive planning and content development. Ron uses his knowledge to prepare interpretive materials such as exhibit labels, interpretive signage, brochures, and audiovisual programs. He has contributed to interpretive projects for more than eighty National Park Service units and completed dozens of long-range interpretive plans. Ron has five principles that rest at the core of each interpretive project: be succinct & easy to read, use descriptive words & active voice, connect with intellect & emotion, be accurate, and address relevance. Ron’s experience and expertise ensures that our clients have the best interpretive materials possible.