Norfolk Botanical Garden

Norfolk Botanical Garden

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RWD provided planning and design services for an improved visitor experience at the Norfolk Botanical Gardens. The scope of work included: entry ticketing analysis, campus identification signs, directional signs, regulatory signs, and various interpretive signs. Throughout the process, RWD consulted with local specialists to determine appropriate ticketing techniques and has applied those findings to the new entry experience. RWD finalized the overall look and feel of the tram stops and all signage families including typographic specifications, colors, materials, and finishes for each graphic component. In addition, RWD is currently designing and programming a mobile application to guide visitors throughout the site.


Norfolk Botanical Garden


Norfolk, Virginia

Our Role

Audience Research
Concept Development
Content Creation
Master Planning

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